A journey into Beakthrough Journalism


“The biggest problem of where journalism has been going is in three areas: motive, approach and power. ” this according to a veteran news producer at The New School of Social Research in New York. “There really needs to be a New School of Media Research,” he half jokes. While some are busy pointing fingers at the problem, it is clear that most readers; listeners and viewers have a good idea of what the problem is, “it is slanted on one side or the other.” No doubt that citizen journalism has added to the problem. DMC examiner went to a source that in their 10 week journey to asking the right questions in breaking through the ice of issues and solutions that people face. Breakthrough 52 is creating their own glossary that asks a weekly question of 52 problem solving men and married couples in five major categories and five major areas.

Drawing MAPS

They have dissected and launched ten questions in the areas of evangelism, special needs ministries; media and culture; prayer, and community building. It is a simple system that begins with the who; what where, when, why and how but it goes beyond that too. “It means to refocus on perspective and drawing a map of what the motive, approach and power is in the writing, the production and who we are trying to reach and distribute the message; the mission and the music,” says one of the leaders.

1. Who do we affiliate, align ourselves and associate with? The sources and the relationships with those sources are based on trust and building friendships. From a journalism standpoint to make clear and to be up front by objectively reporting is all about ethics and integrity. It’s more a compliment of interest as opposed to a “good old boy” network that creates “conflicts of interest.” ALIRT is an association of landlords, investors, residents and tenants who band together in the communities they live in to make their communities better, safer, and fiscally responsible, accountable in planning short and long-term goals. This is an example of the kind of Breakthrough questions that launched an association and is building communities for people where they live. You get a clue to the kind of people that make up the organization and what they are doing at home, at work and at the community level. These are Real Estate Professionals, Media professionals; Lawyers, Educators and Landlords who want to see a return on their investment.

ALIRT, Baseline, and Common Union Centers

“We have no return on investment without affiliates,” says an advertising executive who is part of the ALIRT group and has launched an affiliate branch of his firm to lay down a baseline of advertisement revenue for media and culture work. ALIRT

2. What is the baseline, and the best way to breakthrough old paradigms and cultural shifts as well as using technological advances to reach our readers; listeners and viewers? Baseline Advertising

3. Where are we called to create community and where is cause central?  Cause Central is where people can connect to community building activities and start Common Union Centers in their neighborhoods.

Destinations, Entrepreneurs, and Foundations

4. When do we send people to the destinations they are covering? Are they devoted to the cause that is central to our work?  Are there digital feeds that they can have access to? For writers, artists, songwriters and producers, where and to whom is the work being distributed?

5. Breakthrough 52 has a number of Breakthrough Establishments including a coffee roaster; travel agency; recording studio; counselors; online digital publishers, hospitality professionals, property managers and investment professionals who utilize their time, business and management skills to help others in business and ministry planning and church planting. Entroworks pools together new ideas, helps write business plans, and establishes new business and ministries throughout the country. The breakthrough question asks, “Why should we invest in new business and ministry in the areas we are targeting?”

6. Foundations: A number of foundations that begin with Ministry, Leadership and Communications come from questions asked at the Breakthrough 52 idea bank. “We can’t launch anything without proper financing, foundations and fundraising. If we can see a return on investment in the funds; the people we are reaching; and then lives changed then it is worth going after. Church plants for people with special needs is top on our foundational list. The breakthrough question is “How many Special Needs Families are on the waiting list for basic services? How much would it cost per family to provide church and spiritual foundations to these people?” The answer was from a study done by a pastor who reaches out through Friendship Fellowship? He found that the baseline was $22 a month per special needs friend and to help in churches providing respite care and spiritual development.  “Everything we need to do is to begin a foundational plan that includes financing and funding and return on investment. The foundation for the return on investment is funds and financing; people reached and lives changed which allows for people to freely give; grow and guide.  One of the Breakthrough questions on foundations is “Who, what, where, when and why shall we ask?”

7. Give, Grow and Guide

Will people give to see growth and get involved in guiding and mentoring the leaders; the people they are ministering to and to see expansion to other communities as a result? This is what investment is but it is also what community does. if you give we can reach so many more and if you can guide and get involved with the work, doesn’t that help guarantee a return? This is not only for the non-profit managers; this is also for the business men and women who are part of the community. By doing this we are creating jobs, bringing new ideas to the table and seeing financial gains while creating services that can be solved by a partnership between business and church instead of government programs. “Our idea is that government may change where the money goes; but doesn’t change lives,” one of the financial advisers says. “It’s like the church that abandons the Gospel to promote social change through legalism. That is forced change that may work for a day, but not today. Those who embrace correction; rise to the challenges are the ones who are compelled to change for life.”  The concept of giving, growing and guiding breeds generosity;  commitment and dedication; and mentors. ‘How then shall we give, what are we growing and who do we guide?”

 8. Home, Hope and Hospitality

During Thanksgiving the people who are working through Ancient Paths and Word and Spirit Church Networks asked a breakthrough question: “How do make our homes into places of hope in our neighborhoods?” “If the House Church provides hospitality and the message, mission and music that is welcoming in our communities, why aren’t we doing it?” This also spoke to the coffee roaster in our group who in January is opening up and hosting a neighborhood micro church. this extends to the group and host homes that work with Friendship Fellowship. One pastor in the group likes to say, “It’s an issue of go and tell; not show and tell. We go to them instead of them coming to us.” House Church Network

9. Index, innovations and integration

The measurement component in ministry, leadership and communications is what the index shows us. MLC examines innovations and how to integrate ministry work with leadership and team building with communications which includes media. So Breakthrough 52 index asks “How ideas are doing in the market; where the message is effective; how to measure and determine mission areas and audience and the people we are serving and leading?

10. Journey; journal and joy

Who is going on the journey with us? What can we report in our journals, where will we find joy on the journey? Our mission fields are across the world and across the street. The mission is often evangelistic and message, mission and music approaches. When a journalist is on assignment they are often trying to tell the story of what the mission is and what the subjects are experiencing. Where,  is an important distinction to make and the question is really, “Are you where God wants you to be?” Or are we like Jonah suppose to be in Nineveh delivering a message but we’re on the wrong boat? Don’t miss the boat. Why and how do you express the joy in the journey? The joy is the contagious part it has a distribution that grows and spreads. How can we be the good news and not the bad news?

The answers and examination of these questions result in breakthrough for journalists on the journey in areas of evangelism; special needs ministry; media and culture; prayer and community building. To learn more e-mail communityradionetwork@juno.com. Can there be breakthroughs in the areas of kindness and knowledge? The Breakthrough 52 questions for Fiscal Year 2013 are about to end with How to kindle kindness and knowledge, labor the mission fields, launch business and ministry, and love the Lord your God and your neighbor as yourself. The end of the year we will examine the Breakthrough message, the mission and the music. Don’t miss our examination of asking the right questions.


One thought on “A journey into Beakthrough Journalism

  1. Pingback: A journey into Breakthrough Journalism « East Coast Cafe-Triology

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